Abstract

To increase the agricultural income it is essential to analyze the situation of intermediaries of agricultural products and to improve it. The present paper analyses the current situation of distributors, wholesalers, and retailers of agricultural products based on primary data in the Meja, Phulpur, and Sirsa markets of Prayagraj district Uttar Pradesh for the period 2021-22. The analysis concludes that the output efficiency increases with the increase of the business. In some areas, there is a lack of concentration in these markets such as quality basis product range, government help, turnover, percentage of allied agricultural items availability of own warehouses, etc. But on the contrary areas, there is a better situation in the market these are the availability of average quality product range, availability of agricultural items, responsiveness with a big supplier etc. The major factor behind the efficiency of the output is the area in which the market exists.